CMP Announces New Corporate Mission

To better reflect its national responsibility for excellence in marksmanship, the Civilian Marksmanship Program (CMP) has updated its mission and vision.

While the previous mission and vision have served the CMP well, the company’s recent leadership change led by new Chairman and CEO Jerry O’Keefe has provided an opportunity to renew the company’s leadership. orientation of the organization through its core values.

“When significant changes are made to an organization, a mission/vision review is prudent,” said O’Keefe, who assumed the role of chairman in September. “In the case of CMP, the organization has grown significantly since the previous mission and vision were determined, and CMP is poised for further growth. These two things combined made it the perfect time to conduct this review. »

The civilian marksmanship program hosts a myriad of programs throughout the year, including a junior air rifle tournament.

“New leadership often brings new ideas and direction that could drive change,” O’Keefe continued. “Especially at the Vision.”

CMP Updated Vision

Lead the nation in marksmanship excellence by delivering safe, high quality and innovative youth-focused programs

“A vision statement is a future or ambitious vision of where an organization hopes to be,” O’Keefe said. “There are several key words or parts of CMP’s new vision statement that are important.”

Essential principles that the CMP aspires to express through its Vision:

● CMP as a National Organization/Leader – The CMP is prominent in all corners of the country with the promotion of marksmanship through affiliate clubs, training programs and competitions. Additionally, future plans to leverage technology, expand programs and add physical locations will cement CMP’s national presence, impact and leadership.

● Excellence in marksmanship and safety – As CMP continues to grow, maintaining the high level of excellence in marksmanship and safety that has characterized CMP since its inception 26 years ago is fundamental to the organization .

● Innovation – Technology is changing rapidly in the firearms industry and in precision sports. To be a national leader, CMP must anticipate trends and provide exciting new opportunities, especially with youth programs.

● Youth – Consistent with our enabling legislation, youth programs will remain a priority for CMP, as stated in our mission, and going forward, as reflected in our vision.

Just as important as the vision, the new CMP mission forces the company to focus on the core business of the organization.

CMP Mission Update

Promote marksmanship through marksmanship training, safety, competitions and youth programs

“The Mission directs everything the organization does by focusing on the core tasks we need to accomplish. It is the starting point for our strategic planning and the basis for all decisions,” explained US Army Lt. Gen. Gary Cheek (Retired), Chairman of the CMP Strategic Planning Committee. “Our plan begins with the mission and vision and, by assessing strategic indicators related to the mission, proposes long-term goals and resourcing decisions to guide us towards our vision.”

Cheek and members of CMP’s Board of Directors’ Strategic Planning Committee were initially tasked with revising the mission and vision. In addition, the committee is also responsible for developing a strategic plan for the organization to guide future decisions through a holistic assessment of the organization’s mission and business areas.

“We assess these areas to understand our current strengths, weaknesses and trends in order to make decisions about future programs, investments, capital improvements and technologies,” Cheek said. “During the review of the mission review, the strategic planning committee focused on the main tasks of the CMP. At the heart of this is our enabling legislation and what the US Congress has instructed the CMP to do.

“While the previous mission served the CMP well, the new mission incorporates the critical aspects of how we promote marksmanship. We believe this continues the best parts of the previous mission with greater clarity of goal,” he added.

After several meetings and iterations, the committee came up with several competing mission options, and O’Keefe shared them with senior CMP executives at an offsite location in early October 2022. Eventually, with input from CMP staff members, a final version was ready for Board approval. Knowing that the proposed engagement included feedback from CMP employees ultimately made the board’s decision easier.

“The Board of Directors places a high value on the experience and talents of our employees and it was essential to get their buy-in for the new mission. We know that success requires collaboration and transparency across CMP, as we value the contribution of every employee and constituent,” O’Keefe said.

Following staff feedback, the board voted on and approved the new mission and vision later that same month. The mission and vision will guide CMP’s day-to-day dedication to excellence in marksmanship and provide an ambitious goal for innovation in the future.

“These are exciting times for the CMP. The previous leadership built an incredibly strong organization with a reputation for excellence, a talented and loyal workforce and the resources to positively impact the future,” concluded O’Keefe. “We seek to carefully examine data and trends to make major strategic decisions in a collaborative and transparent manner. I am honored to be part of it. »

Comments are closed.