10 authors proving that investing in a brand leads to financial growth

As an entrepreneur, you are interested in numbers. However, it can be difficult to measure the monetary impact of paying attention to your brand or general workflows. As a result, many leaders give up on focusing on workplace culture and other more difficult to control aspects of running a business.

Here’s the truth, though: Investing in any aspect of your business, like employee engagement, can directly affect your bottom line. The more you focus on improving all of your business systems, including “flexible” systems, the more financial benefits you will reap.

Where can you start? The following 10 authors have a few suggestions.

1. Louis Llanes – Financial freedom plan

Before you can invest in your business, you may want to make sure that your wealth is in the right place. As author Louis Llanes can attest, tax security takes stress out of your life. And when you’re less anxious, you can focus more effectively on helping your organization perform at its best.

In Financial freedom plan, Llanes shares his method of managing your resources. He firmly believes that you can plan and invest your path to early retirement and full financial freedom. Throughout the book, he explains everything you need to know about customizing a great financial wallet. This way you can work on other things… like leading your team!

2. Nathalie Dawson – Team work

What are the cornerstones of an engaged and satisfied workforce that makes good decisions, even when you’re not looking? According to Natalie Dawson, these are alignment, development and transition. Still, it’s hard to get everyone on the same page. It’s there that Team work fits.

Dawson’s work provides you with a clear framework to establish and develop your team’s insight and performance. She will teach you how to strengthen your management skills and realize the benefits of a thriving (even remote) culture irresistible to talented workers.

3. Emmet Scott – Secrets of the DSO

Sometimes the key to improving your business is to study and replicate what is working in other organizations. And you will be amazed at all the helpful tips revealed in Secrets of the DSO, whatever your industry.

What advice can you expect from this page turner writing on building world class dental practices? On the one hand, you will better understand the intrinsic value of providing unparalleled customer experiences for your brand and sales pipeline. Additionally, you will hear about some major mistakes that other companies have made that would be wise to avoid as well.

4. Mike Malatesta – Change of ownership

Finding your fuel as a business founder seems a lot easier than it is. So many things can undermine your mind. Over time, you end up feeling like you can’t spend the energy you want to grow your brand, reputation, and reach. This is why you need a Change of ownership.

Author Mike Malatesta speaks openly about his painful journey of figuring out how to become a powerful CEO. Prepare to be entertained as you jump from chapter to chapter. Change of ownership has a serious message but comes with just the right mix of wit. So prepare to laugh as you meet the mean, gritty characters who ultimately did Malatesta a big favor.

5. Jason Williford – The ultimate real estate machine

The real estate industry has its own rules, as you will find out in The ultimate real estate machine. Written by real estate expert Jason Williford, this revealing explains how to stand out in a hyper-competitive field. And few industries are as intense as real estate. It’s a killer environment with killer rewards for those who have mastered the machines.

Why include Williford’s work in your library if you are not a real estate agent? You’ll get nuggets of marketing ideas, learn about income pillars, and understand how to increase your influence quotient. As a side benefit, you’ll find a wealth of advice that belongs to the minds of every CEO.

6. Evan Ryan – AI as a teammate

You are probably using AI in your business to some extent. You might have installed a customer support AI chatbot, for example. Is this sufficient, however? Read the work of Evan Ryan, AI as a teammate, for a thoughtful answer.

Ryan dispels the misconception that small businesses can’t use AI to their advantage, like keeping your payroll at a sustainable level. However, that doesn’t mean you need to downsize just because you apply certain AI tools. Instead, keep your team members in their roles and free them from mind-numbing work by integrating AI into your business process planning.

7. Yusuf Moolla and Conor McGarrity – The reliable internal auditor in data

Maybe your business isn’t big enough to have a data specialist on board. In this case, you are probably playing the role. But do you know how to leverage your data to make more strategic management decisions, without waiting for a technical expert?

In The reliable internal auditor in data, Yusuf Moolla and Conor McGarrity provide you with useful tips when it comes to collecting and making the best use of your data. Have you always been a bit shy about data? Moolla and McGarrity will give you the confidence to demystify data and move forward with confidence.

8. Randall Powers and Dr Donte Vaughn, DM – From CULTURE to CULTURE

From CULTURE to CULTURE shows you how to refresh your employee culture without giving in to the false beliefs of the corporate culture. Authors Randall Powers and Dr. Donte Vaughn spend time debunking the fascinating and pervasive myths of workplace culture before delving into the heart of this book.

In FROM CULTURE TO CULTURE, you will be guided through the pillars necessary to build a healthy and united culture. The more you strengthen each pillar, the more authentic and solid the foundation of your business will be. It’s good for your business, especially in an age when employees are willing to leave underperforming employers.

9. Richard Thalheimer – The wise investor

Richard Thalheimer, former founder and CEO of The Sharper Image, had an uncanny ability to find and sell the right products at the right time. Since leaving his iconic company, he has taken his skills further by becoming an investment guru.

Whatever types of investments you want to consider for your business or yourself, The wise investor will help you make smarter choices. Searching for a gift ? This might be the perfect book not only for you, but to give to your team members so they know how to invest their wealth.

10. Barry Magliarditi – Sex, drugs and radical self-expression

Feel like pushing a rock up a mountain when it comes to running your organization? When the going gets tough, pick up Sex, drugs and radical self-expression and find out how Barry Magliarditi took his life from the lowest possible points to the highest imaginable.

Magliarditi breaks down three areas that will help you contribute to your well-being at and outside of work: your head, your heart and your hand. This is one of those books that you’ll want to take on a weekend to read. Make sure you take plenty of notes to share on Monday mornings with the rest of your staff.

Your organization is a system. What you do in one place affects everything else. By investing time in various areas, you can get the most out of your brand and your team.


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